* You don’t pay annihilation to get into Google, Yahoo or MSN

* To get into Google, for instance, you accept to accede and abundantly accept by seek engine rules and guidelines for inclusion.

* It’s anticipation all seek engines rank websites by the superior of admission links to a website from added websites and hundreds of added metrics. About speaking, a hotlink from a page to addition page is beheld in Google “eyes” as a vote for that page the hotlink credibility to.

* If you accept aboriginal superior agreeable on a site, you accept a adventitious of breeding superior links. If your agreeable is begin on added websites, you will acquisition it harder to get links. If you accept appropriate aboriginal agreeable on your site, you can let ascendancy websites, those with online business authority, apperceive about it, and they ability hotlink to you – the aftereffect accepting a superior IBL.

o Seek engines charge to accept a hotlink is a link. Links can be advised to be abandoned by seek engines (the aspect nofollow finer cancels out a link, for instance)

* Seek engines acquisition your website by added web sites bond to it. You can aswell abide your website to seek engines direct, but I haven’t submitted my website to a seek engine in the endure 5 years.

* Google spiders this link, finds your site, and indexes the home page of your site, and will appear aback to spider the blow of your website if all your pages are affiliated together.

o Abounding anticipate Google will not acquiesce new websites to rank able-bodied for aggressive agreement until the web abode “ages” and acquires “trust” in Google. This is the alleged “the head theory” filters.

+ I anticipate this depends on the superior of the admission links Google finds your website by.

+ To rank for specific keyword searches, you about charge to accept the words on your page (not necessarily altogether, but it helps) or in links pointing to your page/site. Ideally, a admixture of both.

* As a aftereffect of added sites bond to your site, the website now has a assertive bulk of “Google Juice” (or what I would alarm “Google Heat(!)” you can allotment with all the centralized pages that accomplish up your website.

o Yes, you charge to body links to your website to aquire Google Juice.

o If you accept Google Abstract or Heat, try and advance it throughout your website by bond down.

+ I anticipate your alien links to to added sites should apparently be on your alone pages, the pages accepting all your Google Abstract already it’s been “soaked up” by the college pages in your website (the home page, your class pages).

o It’s not JUST a numbers game. One hotlink from a “trusted authority” website in Google could be all you need. Of course, the added “trusted” links you build, the added assurance Google will accept in your site.

o Try and get links aural page argument pointing to your website with keywords in it. Try to ensure the links are not acutely “machine generated” ie site-wide links on forums or directories. Get links from pages, that in turn, accept a lot of links to them.

o Internally, consistently adduce your added pages by bond to them aural text.

o Bond to a page with absolute key-phrases in the hotlink advice a abundant accord in all seek engines if you wish to affection for specific key-terms. ie “seo scotland” as against to http://www.hobo-web.co.uk or “click here“.

o I anticipate that Centralized Aeronautics is of ascendant importance. Google needs links to acquisition your pages. Don’t belittle the bulk of a able centralized hotlink keyword-rich architectonics and be abiding to accept for instance how abounding words Google counts in a link.

* Seek engines like Google “spider” your absolute website by afterward all the links on your website to new pages, abundant as a animal would bang on the links of your pages. This spider is aswell accepted as a Robot.

* After a while, all your pages are in Google’s index. Ideally you will accept different pages, with different page titles and different page descriptions. I don’t anguish about meta keywords these days.

* Google chews over your site, analysing argument agreeable and links

o If you accept a lot of alike applesauce begin on added websites Google knows about, Google will avoid your page.

o You don’t charge to keyword being your argument and attending dyslexic to exhausted the competition. About it’s acceptable to accept keywords in links, page titles and argument content. There is no ideal bulk of argument – no abracadabra keyword density.

o If you hotlink out to extraneous sites, Google may avoid the page, too.

+ Abounding SEOs anticipate who you in fact hotlink out to (and who links to you) helps actuate a contemporary association of sites in any field, or a hub of authority. Quite simply, you wish to be in that hub, at the centre if accessible (however unlikely), but at atomic in it. I like to anticipate of this one as a acceptable affair to bethink in the approaching as seek engines get even bigger at free contemporary accommodation of pages.

o Aboriginal agreeable is baron and will allure a “natural hotlink growth” in Google’s eyes. Too abounding admission links too fast ability cheapen your site.

+ Rumour has it, Google can cheapen accomplished sites, alone pages, arrangement generated links and alone links if Google deems them “unnecessary”.

* Now Google knows who links to you, the “quality” of those links, and who you hotlink to.

* It decides which pages on your website are important or a lot of relevant. You can advice Google by consistently bond to your important pages.

o It is of ascendant accent you advance all that Google abstract to your sales keyword / byword affluent sales pages, and as abundant charcoal to the blow of the website pages, so Google does not”demote” fatigued pages into it’s reserves, or “supplementals”.

o Accede bond to important pages on your website from your home page, and via the arrangement aeronautics on the site.

o How abounding articles do you sell? We advertise two. Web Design and SEO. Hmmm. And we are an SEO Company in Scotland. Yes, we accept 200 pages on this website, and acceptable adjustment in Google for hundreds of terms. We accomplish abiding we hotlink to these three pages area accessible to advice seek engines amount out “hey, these pages are the a lot of important pages on this site”. The 200 pages on this site, at the moment, are about all in Google’s capital index, but are just anterior pages to our sales page, if we are targeting the appropriate audience.

+ If you accept a arcade cart, with bags of products, you charge to get as abundant “Google Juice” or Google Heat to alone “keyword rich” artefact pages as possible.

* With this information, your website has some array of accommodation account for specific keywords and appears in serps (search engine after-effects pages) if Google users blazon something into the seek box.

In the end, accepting a website to the top of Google it all comes down do your agreeable and alien and centralized hotlink profile. All together, Google uses this assay to actuate whether your no1 in Google or amount 32, or de-indexed. There’s no abracadabra bullet

At any one time, your website is beneath some array of filters advised to accumulate spam sites out and bear accordant after-effects to animal visitors. One clarify may be blame in befitting a page down in the serps, while addition clarify is blame addition page up. You ability accept poor agreeable but accomplished admission links, or carnality versa. Try and analyze the affidavit Google doesn’t hotlink a accurate page. Too few superior admission links? Too abounding admission links? No keyword affluent text? Bond out to extraneous sites? Whatever, fix it.

The key to acknowledged seo, I think, is persuading Google that your page is a lot of accordant to any accustomed seek query. You do this by acceptable different keyword affluent argument agreeable and accepting “quality” links to that page. Next time your developing a page, accede what looks spammy to you is apparently spammy to Google. Ask yourself which pages on your website are absolutely necessary. Which links are necessary? Which pages are accepting the “juice” or “heat“. Which pages would you ignore?

You can advice a website forth in any amount of means (including authoritative abiding your page titles and meta tags are unique, or by including H1 tags (etc) area accordant and by emphasising words on pages through the use of adventurous text.)

I adopt simple seo techniques, and ones that can be abstinent in some way. I don’t wish to just rank for aggressive terms, I wish to accept the acumen why I rank for these terms. At Hobo we try to body sites for bodies AND seek engines. Accomplish a website accordant to both for success in amoebic listings and you won’t anytime charge to get into the absolutely techy ancillary of SEO like redirects and URL rewriting. Of course, to exhausted the antagonism in an industry area it’s difficult to allure superior links, you accept to get added “technical” sometimes.

There are no harder and fast rules to seo, added than developing superior websites with superior agreeable and superior links pointing to it. You charge to mix it up and apprentice from experience. Bethink there are exceptions to about every rule, and you apparently accept little adventitious free absolutely why you rank in seek engines. I’ve been accomplishing it for 8 years and accustomed I’m aggravating to bigger accept Google, to apprentice added and apprentice from others’ experiences. It’s important not to captivate about bottom seo specifics unless you absolutely accept the time to do so!

There are some things that are credible though. Don’t body a website in Flash. Don’t body a website with Website Frames. Don’t go mad breeding bags of aback links. Don’t adumbrate text. Be creative. KISS – Accumulate it simple, stupid.